Strategy Assignment Change in Technology and Business Opportunities. Kudler fine food is an upscale gourmet food grocery center with just three locations. It is fusion of typical mom-and-pop shop and corporate business and also tries to maintain club culture. There is growth opportunity as Kudler is implementing newer technology to reach its customers. With the help of sophisticated technology, Kudler can create virtual world for customers and be storage for individual customers. Kudler is already using Intranet to record sales and inventory management; and Internet to provide general information to customers. Kudler can start integrating supply chain to achieve sophistication (IBM.com). That will help Kudler to provide some atomization to create stock report, sales report, purchase orders, communicating with suppliers, choose best supplier and manage payments (See Fig-1, Openpro.com). Automated supply chain will be more initial cost for Kudler, but more economical in long run as, saves man-hours. Internet marketing Sale Kudler can boost marketing and sales by using Internet......

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