Case Study 1 Siam Canadian Foods Co. Ltd. Executive Summary Siam Canadian Foods Co. Ltd is a brokerage business based in Bangkok, Thailand and founded, directed, and managed by James Gulkin. He needs to make a difficult decision concerning the direction of his business and whether to diversify into the market in the neighbouring country of Burma, now or in the future. Although Gulkin had a shaky beginning in the food brokerage business and experienced lack of trust and confidence with local processors in the past, he understands that export trade of frozen seafood can lead him to great profits through commissions and leverage the company�s competencies by locating in Burma to sustain a long-term competitive edge. By having a vision that links the present to the future and having core values that build excellence, quality and integrity, the success or failure of his company will depend on the environmental climate or host conditions which include both opportunities and risks. Burma is a country of controversy; it will make Gulkin�s decision all the more difficult. Problem St......

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