Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Kimberly Perry, D.O. University of Phoenix Gap Analysis: Global Communications Introduction �A gap analysis is a business resource assessment toll, enabling a company to compare its actual performance with its potential performance,� (en.wikipedia.org/wiki/gap-analysis). With Global Communications, we are studying its current position in the telecommunication world and exploring its future position. Global Communications is less profitable then ever and needs to implement changes that will make the company financially sound and desirable to stockholders, business and consumers. Global communications wants a more aggressive approach with its small business and consumer market. By being creative with their service packages, Global feels it can attract these clients. Global has visions of globalization. Obviously the company would have to spend time, money and invest in human resources in identifying the potential for overseas markets. Because......

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