Running Header: Benchmarking Benchmarking Analysis Team New Generation University of Phoenix Apple innovations  Apple Innovation was chosen because of the company ability sustain new ideas and longevity. On April 1st, 1976, Steven Wozniak, Steven Jobs and Ron Wayne found Apple Computer. Ron Wayne designed the first Apple logo in 1980 and Apple went public. Within a year, the stocks' value increases by 1700%. August 15th, 1998 the iMac was released and it became the fastest selling PC in history. On October 23rd, 2001, Steve Jobs introduces the iPod. Additionally, Apple releases iTunes July 19th, 2004: Steve Jobs introduces the 4th generation iPod in a Newsweek article. However, each company has rocky time Apple triggered losses for 1996-97 totaling 1.85 billion, and market share fell to 3% from 10% in 1991. Apple went through a tough restructuring for emotional intelligence to train their employees. Apple made decisions to train employees and set up a team to examine their ways of thinking, problem solving and communicating. Apple ......

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