Naked Ads The other day I was reading through a popular motorbike magazine (names will not be necessary) and I turned to an ad for Aprilla motorbikes, with its new �V power�. What this ad included was a rather small motorbike accompanied by a rather large picture of a woman�s chest behind it. It certainly caught my eye, but it started me on a different topic which is often talked about, the role of gender in ads. Obviously this ad was is for motorbikes and its new V engine, although that�s not that interesting unless there�s something there to attract the readers� attention. So that�s probably why they stuck an oversize picture of a woman�s chest into the background of the ad. It attracts readers and potential buyers. Now motorbike riding is predominately a male based sport, I have nothing wrong with woman motorbike riders but it�s just something you don�t see that often. If you had a woman sitting or standing near the bike with all the riding gear on it would have been nowhere near as interesting and most people would just turn the page. But the current image grabs the reade......

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