Marketing Paper The purpose of this paper is to explain how marketing differs on Business to Consumer (B2C) sites compared to a Business to Business (B2B) sites. This paper will also explain how different advertising and marketing methods are used in B2B and B2C sites. Finally, this paper will describe the similarities and differences between �brick and mortar� and e-Business Marketing (University of Phoenix rEsource Syllabus/EBUS400). There are many ways marketing differs on B2C sites compared to B2B sites. �The market size of a B2B site is relatively small compared to B2C site; as well as the dollar value of each B2B customer is significantly larger than in the consumer market� (Sales and Marketing Institute, 2004). �In B2B the buying process cycle is much longer and involves more people than B2C� (Sales and Marketing Institute, 2004). Finally, the selling process is different in B2B sites. �B2B sale organizations are engaged in both the selling and fulfillment of the product or services� (Sales and Marketing Institute, 2004). There are several marketing methods used on B2B and......

Word Count: 740
Page Count: 2.9 (250 words a page / double spaced)

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