The article �Manufacturing and Marketing the American Bungalow� by Scott Erbes discusses the effects that The Aladdin Company had on the American Bungalow. The Aladdin Company was a main manufacturer of these mail order homes. By intense marketing and propaganda the Aladdin Company, along with several others, was able to promote and sell these precut homes by mail. The Aladdin Company was founded in 1906 in Bay City, Michigan by William and Otto Sovereign. William and Otto started their firm having had no architectural experience at all. They were inspired by a friend who was in the business of selling precut boats by mail so they decided to venture into selling precut homes by mail. In order for William and Otto to get their company started and up to the level that they wanted, it became necessary to use �mass-marketing� as a ploy to draw people into the idea of homes through the mail. Their way of enticing people to buy these homes was through their catalogue. They portrayed the homes by mail, bungalows, as an escape from life�s worries: A place where one could �com......

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