To arrive with a decision a programmed or a non-programmed decision type can be used. However, from the case study, the decision type used is the non-programmed type. Un-programmed decision making includes facing complex, nonrecurring problems involving alternatives that are specified in advance. Consequently, the decision taken often involves high risks and requires innovative and imaginative thought. Additionally, a lot of time is spent in making such decisions. To be certain of an effective decision, decision-makers must be trained, imaginative, creative and intellectually capable. To reduce risks, risk-management programs must be enhanced so that the decision will drive the firm to success. According to me, Kay and the Vice President can be categorized as �creative people� as they posses the characteristics of a creative person � knowledge, intellectual ability, etc. Knowledge in this case refers to general statistics, data and information about the firm, which is implied in the process of developing creative alternatives. Their knowledge also covers intuition or hunches th......

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