Table of Contents 1.Abstract��.....�..3 2. Introduction 2.1 Advertising��..��....�4 2.2 Advertising appeals��.��..��..4 2.3 Types of advertising appeals��.��..��5 3. Literature review��..��6 3.1Types of rational appeals��..��..��..7 3.2 Benefits of appealing rationally ��..��8 3.3 Limitations in using rational appeal��...��..��8 4. Application of theoretical concept 4.1 Why rational appeal is selected��...��..��...9 5. Appealing to customers 5.1 Why competitive and product popularity��..��.��.....10 5.2 How rational appeals are implemented��..��......11 5.3How issues were solved��..��......12 6. Conclusion...............................................................................................................13 7. Reference.............................................................................................................

Word Count: 2668
Page Count: 10.6 (250 words a page / double spaced)

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