Executive Summary Natural Beauty is a new cosmetic company founded by a doctor and dermatologist. All products are hypoallergenic, fragrance free and made with natural and healthy ingredients. The company is ready to expand into the global market and, after significant research, has decided Brazil will be their first international market. Through additional research and personal visits to Brazil, the principals of the company have found that Brazil is a growing market in which their product should do very well. The cosmetics market is one of the fastest growing in Brazil. Economic reforms in the country, which began in 1994, has resulted in a more open trade policy, reduced inflation, reduced tariffs, and more spendable income for the average Brazilian. The people are health conscious, especially women who are interested in having natural products and preserving both their health and looks. A Brazilian advertising agency has been contracted to help with the marketing campaign. The campaign will be a multimedia one that will also include trade shows and special events to int......

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