GLOBAL TOOTHBRUSH Executive Summary - The $5 billion worldwide physical oral care markets consist of both manual and power toothbrushes. - With its Oral-B products, Gillette Company is the worldwide leader in both manual and power toothbrush segments. - $775 Million dollars is the total annual consumer spending on toothbrushes in 2002. - Total growth of toothbrush sales for the period from 1996 to 2000 was 28.5%. - Driving the segment have been premium toothbrushes priced at $2.99 and up. Regional Summary AMERICAS Players � Procter & Gamble � Colgate-Palmolive � Pfizer � The Gillette Company � GlaxoSmithKline � Church & Dwight � Johnson & Johnson Types of Toothbrushes � Manual � Manual � Ultra Sonic � Battery Operated � Battery Operated � Ultra Sonic � No Battery Operated � Ultra Violet Marketing (example offers from different retail stores) Manual � Single Soft Brush Toothbrush w reusable travel case @ $2.99. � Value Pack 2 x Oral-B indicator @ $5.19. � G.U.M. value toothbrush @ $1.16 � Children�s toothbrush with themes ......

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