Introduction This paper will describe the environmental factors that affect global and domestic marketing decisions for Ben & Jerry�s Ice Cream. Some of the high-level domestic and global environmental factors that may impact Ben & Jerry�s marketing decisions will be examined. An explanation of how technology impacts Ben & Jerry�s marketing decisions will be included; along with an analysis of the importance of social responsibility and ethics as related to Ben & Jerry�s marketing. Environmental Factors Some of the factors that impact marketing decisions for Ben & Jerry�s Ice Cream include creation of packing materials, energy, sustainable agriculture, and waste reduction. Ben & Jerry�s uses as much recycled material as possible in both packing for ice cream and office supply paper. In the energy department, Ben & Jerry�s has committed to reduce carbon monoxide output by constantly reviewing maintainable systems, such as refrigeration, and by investigating renewable fuel sources that can be used in company processes. Sustainable agriculture is defined by the Ben & J......

Word Count: 832
Page Count: 3.3 (250 words a page / double spaced)

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