Implementing an appropriate marketing strategy in today�s competitive business world is a vital component for all successful organizations throughout world. Within this paper, I will define marketing as I see it, and provide definitions from two different sources. This paper will also discuss based on the marketing definitions provided, the importance of marketing in organizational success. In addition, to support the importance of marketing in organizational success three examples from the business world will be provided for reference. Marketing Based on research conducted, marketing is the process of persuading customers to purchase a good or service from a business, by utilizing the tools product, place, price and promotion also known as the four P�s or the �marketing mix�. According to Investopedia, marketing is �the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogan......

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