Gap Analysis: Global Communications �Increasingly, competition is not between companies but rather between whole networks, with the prize going to the company that has built the best network. The operating concept is simple: build a good network of relationships with key stakeholders, and profits will follow.� (Kotler, 2001) Global Communications (GC) has reached a critical point; stock value has depreciated 50% percent over the last three years. Continuous changes in technology and business operations forced Global Communications (GC) to comply in order to subsist. Global Communications senior leadership decides to compete in local market and step up their globalization. The senior management team has created ideas both to cut costs and increase profits. In order to compete in the international market, Global must cut costs by outsourcing. The company announces their outsourcing of its technical support jobs to India and Ireland. This action creates a great deal of issues such as communication plans need for shareholders, employee, and union executives. Global Communications......

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