Introduction Dell Company has been a computer manufacturing company in personal computer market for a long time. It initially sold IBM PCs by telephone, and then cooperates with suppliers such as Intel, AMD, ATI etc. which provide main boards, chipsets, and other components of computer to Dell. By this business model it came into a successful manufacturing company which could market its own brand in this field. However nowadays, there are some changes in the market. Personal computers are becoming a kind of consumer products and this market is becoming market-oriented. Firstly, it is easy to outsource the components to the manufacturing factories. As a result, every PC company could have ability to build computers with the same high technology. The new products with advanced technology are not competitive advantage for PC makers anymore; Secondly, market is in time-based competitive environment. How to have fast reaction from changing market is very important for those companies. Dell�s success was due to its extensive distributors, retailers and outlets in 80s to 90s last century......

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