Benchmarking: Gene One Gene One is a company that is growing steadily; the CEO and board believe that they need to go public in the next three years. However, the rest of the senior leadership team has mixed feelings about the subject. In this paper, each team member has researched two companies with some of the same key concepts from MBA/520 Transformational Leadership weeks 1 through 3. The key concepts focused on are perspectives in leadership, competency (trait) perspective of leadership, content of organizational culture, and culture and leadership. These concepts are then benchmarked against the Gene One Scenario. J. Crew � Swaty Singh Gene one is a research company that does not truly know its identity and culture. Presently its senior leadership team inexperience cannot provide a clear vision for the company, its employees, and stakeholders to follow. Before senior leadership�s attempts to take the company public, through an IPO, they should reevaluate its cultural strategy; initiate a branding campaign strategy, with the emphasis on, which they truly a......

Word Count: 3945
Page Count: 15.7 (250 words a page / double spaced)

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