Can manipulating the public find justification? In my part of presentation I would like to centre on manipulation present in advertising and merchandising and investigate whether such actions can find justification. Producers act in way so as to maximize their revenues, thus they aim at increasing the consumption of their goods and services. In order to achieve high levels of their prosperity they use advertising industry and merchandising techniques which are often perceived as deceitful and manipulative. Before I will move to introducing the types of manipulation presented while selling product I would like to state the aims of advertising. Advertising is the tool that corporations use to communicate to consumers through television, radio, newspapers, billboards, and every other place imaginable. Advertising not only persuades and offer reasons why their product should be bought but also raise consumer awareness about special events, promotions, or discounts available or to simply remind customers that the business is open and ready to offer goods and services. Now let me pre......

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