Jay Conrad Levinson made the phrase �Guerilla Marketing� popular in his 1984 book Guerilla Marketing. Guerilla Marketing is the best selling marketing brand in history. It includes books by the dozens, a web site, and an association. The term is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. Up to par the term has also come to describe aggressive, unusual marketing methods generically. Guerilla Marketing is specifically geared for the small business and entrepreneur. Levinson says that when implementing guerilla-marketing tactics, small size is actually an advantage rather than a disadvantage. Small businesses are able to obtain exposure more easily than large companies; they are closer to their customers and considered swifter. A company must create a relationship with the customer, build trust, understand the consumers� needs, and provide the promised benefits to their product. Some of the principles that Levinson identifies as the �foundation of guerilla marketing� a......

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