The goal of the Pepsi company is that it wants to remain and continue to be the best or the number one beverage company in Pakistan. This goal or target is not an easy one to achieve .As Pepsi is already the number one beverage company in Pakistan but it has to maintain its position, power and status and in order to achieve their target constant dedication and hard work is required. And as far as the company is concerned and they are satisfies with their progress and they wish to expand their market share from 72% to 100% driving all their competitors out of the business. ORIGIN OF PEPSI:One of America�s favorite soft drinks, Pepsi-Cola, didn't make it to the Taste test stage ... several times. The ability of the product to survive several bankruptcies, numerous management changes, and major internal squabbles made it an even stronger player in the bid for consumer taste acceptance. Our story begins with the birth of Caleb D. Bradham in 1867. Bradham was born in Chinquapin, North Carolina in 1867. Chinquapin is a rural community about forty miles south of New Bern, North Carolin......

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