FedEx provides transportation, e-commerce and business services through independent companies. The FedEx brand, under which the independent companies operate, remains the company's most significant strength. Rising fuel prices would continue to threaten the profitability of FedEx. Strengths * Strong brand equity * International route system * Sustainable leadership position in attractive markets * Strong office and print service business Detailed * Strong brand equity * FedEx Corporation has strong brand equity for its services. The company's four business divisions: FedEx Express, FedEx Ground, FedEx Freight and FedEx Kinko's operate under the FedEx brand name. When it comes to express delivery services, FedEx is amongst the most recognized names throughout the globe. The company's strong brand equity is the backbone of its retail business. Not only does brand recognition drive domestic revenues, it also facilitates international expansion. * International route system * FedEx Express's extensive, scheduled international route system all......

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