Final Global Business Plan Moda is a successful American clothing manufacturer that has decided to take their business global. Since the store concentrates on manufacturing modern and traditional Hispanic apparel, the best option is to position the new store in Latin America. While researching Latin American countries, the Moda staff found information on a new development in Panama. This development, the Panama International Merchandise Mart (PIMM), is the first of its kind in Latin America. PIMM features 34 buildings with over 6800 showrooms to be leased or bought. Latin American and Caribbean countries will have the opportunity to buy wholesale merchandise from thousands of manufacturers all under one roof (PIMM, 2007). Businesses that are considering venturing into foreign markets often find it necessary to conduct an analysis of the risks that are presented by the foreign country. Going global is a risky move and every country conducts business in a different manner. As always, it is also necessary to plan this move strategically. Any major actions taken in the busi......

Word Count: 1948
Page Count: 7.7 (250 words a page / double spaced)

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