PR Campaign Strategy Paper The purpose of this week assignment is to outline our strategies to build media relations and generate publicity for our organization Riodan Manufacturing. List objectives for the PR campaign, identify the organizations� publics, write a media release and create a media distribution list for the media release and lastly, develop the tactical plan using five tools from the list set forth in the parameters of the assignment. Campaign Objectives Riordan's main objective for this PR Campaign is to openly advertise its intent to become a leader in embracing workplace diversity to its internal and external publics. Riordan knows that companies and organizations have a moral and social responsibility to embrace diversity. In addition, there is a strong business case for the employment of a diverse workforce that reflects the diversity of the community it shares and serves. Adopting and practicing diversity policies effectively in the workplace benefits the image projected by the organization. People obviously have a greater attraction to work for companies wit......

Word Count: 1986
Page Count: 7.9 (250 words a page / double spaced)

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