Aging population is increasing all over the world, particularly in those industrialized countries like the United States, Germany and Japan. This group of customers is so large and rich that the business sector could not afford to ignore it. However, businessmen in this market recorded many failures because their misunderstanding on the customers and wrong marketing strategies used. So in this essay, we will look into the characteristics of the matured market and find out marketing strategies to be successful. Year Total population 0-19 yr 20-59 yr 60-64 yr 65+ yr (Million) ( <-- Percentage --> ) USA 2000 275.6 28.5 55 3.9 12.6 2020 325.2 26.4 50.7 6.4 16.5 2050 403.9 26.4 48.1 5.2 20.3 Germany 2000 82.8 21.4 55.6 6.8 16.3 2020 85.5 18.5 53.1 7 21.4 2050 79.7 18.6 46.1 6.8 28.5 Japan 2000 126.5 20.7 56.3 6 17 2020 123.4 18.3 49.1 5.9 26.8 2050 101.2 17.4 42.7 6 33.9 Table 1. Source: Kune (2003), US Department of the Census According to Yax (2000), elderly is commonly label for person who is 65 years old or older. From the table above (Table 1), we can ......

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