How to market the aging population Free Essay, Term Paper and Book Report
Aging population is increasing all over the world, particularly in those industrialized countries like the United States, Germany and Japan. This group of customers is so large and rich that the business sector could not afford to ignore it. However, businessmen in this market recorded many failures because their misunderstanding on the customers and wrong marketing strategies used. So in this essay, we will look into the characteristics of the matured market and find out marketing strategies to be successful.
Year Total population 0-19 yr 20-59 yr 60-64 yr 65+ yr
(Million) ( <-- Percentage --> )
USA 2000 275.6 28.5 55 3.9 12.6
2020 325.2 26.4 50.7 6.4 16.5
2050 403.9 26.4 48.1 5.2 20.3
Germany 2000 82.8 21.4 55.6 6.8 16.3
2020 85.5 18.5 53.1 7 21.4
2050 79.7 18.6 46.1 6.8 28.5
Japan 2000 126.5 20.7 56.3 6 17
2020 123.4 18.3 49.1 5.9 26.8
2050 101.2 17.4 42.7 6 33.9
Table 1. Source: Kune (2003), US Department of the Census
According to Yax (2000), elderly is commonly label for person who is 65 years old or older. From the table above (Table 1), we can ......
Word Count: 3010
Page Count: 12 (250 words a page / double spaced)
What is Your Time Worth? |
Get INSTANT UNLIMITED ACCESS to this Essay
and 15,000 other Essays & Term Papers . Only $12.99!
View This Essay Now
Search for other How to market the aging population essays, term papers and book reports.
Other Free Essays, Term Papers and Book Reports:
We realize you have a choice when selecting where to go to find a book report, essay or term paper on How to market the aging population so we appreciate your support in using our essay help and term paper help service.
Dear Free Essays:|
Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!
I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.
I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!
UC San Diego