STARBUCKS Question No. 1: What is Starbucks� product? Starbucks� is selling fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, tea (Tazo�Tea) roasts high-quality whole bean coffees, coffee-related accessories and equipment primarily through its operated retail stores (coffee beans, accessories and equipment are also sold on Starbucks� e-store at www.starbucksstore.com, coffee beans and tea products are also distributed through other channels). Talking about augmented product - Starbucks offers o possibility of getting out of home (or just stopping by) and having a cup of beverage in a �cool� social place, being with your friends, reading a newspaper and enjoying friendly service and spacious and stylish atmosphere. Customers are also provided with some education about coffee & coffee making. There are some specific services for corporate clients such as delivery of coffee to an office etc. [1] Question No. 2: What changes in society have helped Starbucks to be successful? 1) The retail value of U.S. coffee sales in 2001 increased ......

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