This group report is aimed at student understands go through the process to start a business. In the process, it includes that general business opportunities, and then select the most suitable one, writing a concept document and doing feasibility study. 1.0 Executive Summary In undertaking investigation relating to this plan the writers have looked at some business opportunities and chose a medical agency to do the business. The writers also suggested creating further developments to this business. In the discussion, the writers analysed the concept of document firstly. The concept of document includes value proposition, market segment, value chain structure, revenue generation and margins, position in value network and competitive strategy. Then the writers use feasibility study to test this business. The feasibility study includes industry, market/customer, service, team and financial assessment. The purpose of this report is that how to set up and run the really business. This plan is prepared for Anton de Waal. Table of contents 1.0 Executive S......

Word Count: 3228
Page Count: 12.9 (250 words a page / double spaced)

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