Problem Solution: GeneOne In Gene One scenario, it has been clearly stated that the CEO, Don Ruiz would like to take the company to a higher-ground by keeping up the demand and realizing he conservative annual growth targets of 40 %. To keep up the pace Gene One will have to go public within the next three years. In the next three years Gene One will have to focus on their new developments, advertisements, and marketing strategies. Situation Analysis Issue and Opportunity Identification Gene One has some issues to address; the first is organization structure. Organizational structure has two fundamental requirements: the division of labor into distinct tasks and the coordination of that labor so that employees are able to accomplish common goals (Mintzberg, 1979 pp. 2 -3). To efficiently accomplish their goals, these groups typically divide the work into manageable chunks, particularly when there are many different tasks to perform. They also introduce various coordinating mechanisms to ensure that everyone is working effectively toward the same objectives. This is called di......

Word Count: 3607
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