Overview The Electric and Musical Industries (EMI) Company is the 4th largest music company in the world and is headquartered in the United Kingdom. It has two segments: EMI Music - which identifies and promotes artists alongside selling music and other services and EMI Publishing � which acquires and licenses rights in musical compositions. The company has recently been purchased by Terra Firma a British Private Equity firm for approximately �3.2bn . Financial Performance EMI currently holds 12% of the record industry's market share , ranking it fourth in the industry. Its revenue for 2007 was �1751.5 million, with EMI Music contributing 77% of it and EMI Publishing contributing 23%. However, net profits were only �62million with EMI Music accounting for solely 30% of profits and EMI Publishing bringing in 70% . Strategic Choices The rise of broadband internet and digital music has transformed the record industry. Customers can download music online causing a drop in sales of physical CDs . Furthermore, piracy and illegal song downloading have caused severe losses to EMI. ......

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