MAC Cosmetics �All ages, all races, all sexes, all MAC. � This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters. Isn�t that an amazing and wonderful concept? As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; �MAC� being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry. Lets start at the beginning�Makeup Art Cosmetics o......

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