In order to maximize Biopure�s potential in the blood substitutes market, Biopure should release Oxyglobin in the veterinary market now, and leverage the benefits derived from Oxyglobin as a springboard to release the potentially more profitable Hemopure. Correctly implementing the release of Oxyglobin is essential if Biopure is to successfully compete in the blood substitute market. The most pressing issues for Biopure to consider before releasing Oxyglobin are: veterinary market conditions, pricing strategy, distribution/education, capital increase, and possible effects on Hemopure. Once these issues are correctly addressed, Biopure will have an established product in the veterinary blood market; thus paving the road for a successful entrance into the human blood substitute market. Oxyglobin�s subsequent benefits far outweigh the possible downfalls that could occur from releasing Oxyglobin prior to Hemopure�s FDA approval. The foremost concern of Biopure in the release of Oxyglobin is the market potential for a veterinary blood substitute. Veterinarian offices cur......

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