DIAMOND CHEMICALS PLC (A):THE MERSEYSIDE PROJECT essays & term papers     

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DIAMOND CHEMICALS PLC (A):THE MERSEYSIDE PROJECT Free Essay, Term Paper and Book Report

EXECUTIVE SUMMARY This report mainly provides analysis and evaluation of a capital budgeting project proposed to Senior Management in Diamond Chemicals. The project has been proposed to improve the product output of Diamond Chemicals’ Merseyside factory. However, recently, problems such as capital expenditure, marketing cannibalization, discount rate, etc. have surfaced from different departments. Diamond Chemicals need to take all these factors into consideration and eventually decide whether or not they should carry out this project. Methods of analysis include the evaluation of impact on Earnings per Share (EPS), payback period, Discounted cash flow (NPV analysis), and Internal Rate of Return (IRR). The report finds that the project will benefit Diamond Chemicals, and it is applicable. However, in order to make a desirable impact, Diamond Chemicals will have to: 1. Include the £2 million cost of tank car purchase as the capital expenditure of Merseyside’s capital program. 2. Include the potential loss of business at Rotterdam caused by the capital project in the analysis......

Word Count: 1197
Page Count: 4.7  (250 words a page / double spaced)

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