I. Situational Analysis A. History of brand�s advertising The Smart Fortwo is relatively popular in various countries such as: Japan, Canada, Australia, and Europe. The Smart Fortwo is predominantly sold and distributed through Mercedes-Benz dealerships due to the vehicle being a bi-product of the bi-partisanship of Swatch and Mercedes-Benz. In March 2007, a reservation program was launched by smart USA. This program allowed interested parties to place a $99 refundable deposit on the new Fortwo in preparation for the product's launch. Since the product's launch, sales have surpassed production and the reservation program continues as a "wait list" program. Smart has really dedicated themselves to online advertisements, movie promotions, and self-promotion at Mercedes-Benz affiliate dealerships. Smart also relies on positive word-of-mouth from pleased consumers. B. Competition�s advertising The primary competitor to the 2008 Smart Fortwo is the MINI-Cooper sold by BMW. The MINI was an instant hit with buyers in Britain and most other markets when it was launched over the ......

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