Herb Kelleher�s leadership style and effectiveness: In 1966, Texas businessman, Rollin King, had an idea for an airline - a new kind of airline - one which could fly passengers cheaply and quickly across short distances. At the time, it was considered an outlandish idea. But King approached the one man he figured might be crazy enough to help him - Herb Kelleher. Together, they started Southwest, a company which demonstrated just how successful an airline could be free from the restraint of federal price regulations. Southwest didn't cross state borders - it flew entirely within the state of Texas - and, thus, didn't have to follow the ticket prices mandated by the Civil Aeronautics Board. Southwest's drastically reduced fares helped the airline. It was under the powerful leadership of Herb Kelleher that Southwest is at its current position. 1) Kelleher�s Leadership traits (Griffin & Moorehead, 2007, pg.321) a. Emotional Intelligence - Herb Kelleher demonstrates strong Emotional Intelligence in the way he is self-aware, can manage his emotions, motivates himself, express emp......

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