The astonishing worldwide sensation of Apple's iPod music player and iTunes online music store has made some people want Apple to unlock the digital rights management (DRM) system that Apple uses to protect their music against stealing. If the DRM is unlocked this will allow the music purchased from iTunes to play on digital players purchased from other companies, and also secured music bought from online music stores can play on iPods. Let us look at the present situation, and then look at three possible choices for the future. Since Apple does not own or control any music itself, it must license the rights to distribute music from others, primarily the "big four" music companies: Universal, Sony BMG, Warner and EMI (McDonald). These four companies control the distribution of over 70% of the world's music (McDonald). Apple approached the companies to authorize their music to dispense legally over the Internet; the companies were very cautious and mandated Apple to prevent their music from being copied illegally. The solution was to create a DRM system, which holds each song purch......

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