In a modern environment, no single item is the determining factor when it comes to selling a product to consumers. Consumers are looking for the best deal available and as such will be very critical of the products available and explore all the different options before committing to it. The marketing mix therefore plays a critical role to marketers in the way they market products or services to society, and marketers must consider and thoroughly evaluate the consumer�s needs before they can develop pricing models, promotion strategies and distribution methods. Coupled to these assessments will be the role that people play in the decision making process and the environment within which products are being marketed. When a marketer decides to promote a construction company which supplies maintenance services to the petrochemical industry, the marketer must consider what the clients believe the service will provide for them, ie �What are the customers� needs and expectations of the service�. In this type of environment, the needs will incorporate a mixture of safety, integrity, qualit......

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