Introduction: This report makes use of SWOT analysis as well as Porters five-force theory in analyzing to determine what Panera Bread Company (PBC) needs to do, to achieve its business objectives. For PBC, the mission is to be profitable, provide healthy and quality foods to consumers and above all retain their leadership potentials in the restaurant and fast food business. Their stated mission is �a loaf of bread in every arm� and the report also looks at what organization�s vision and mission statement means. Background: Panera Bread Company operates-directly and through area development agreements with 41 franchisee groups- bakery-cafes under the Panera Bread and Saint Louis Bread Co. names. Bakery-cafes are principally located in suburban, strip mall, and regional mall locations and currently operate in 38 states. With company�s identity rooted in handcrafted, fresh-baked, artisan bread, company�s mission is to provide great tasting, quality food that people can trust. Highlighted by antibiotic free chicken, whole grain bread, select organic and all-natural ingredients ......

Word Count: 2399
Page Count: 9.5 (250 words a page / double spaced)

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