McDonalds Marketing Mix - marketing competitive analysis Free Essay, Term Paper and Book Report
McDonalds Marketing Mix
Product
McDonalds has revised and improved their coffee, made from 100% Arabic beans and is stated to be Richer, bolder more robust then their previous brand. Right now their product is not very versatile, but has plans for the future to install barista bars in stores which will offer more specialized drinks in hopes that their new strategy will make McDonalds a destination for coffee and drinks as well as fast food. Their roast flavors they currently sell include smooth and bold roast coffee.
Place
There are more than 1,400 McDonalds located in Canada. In 2006 McDonalds dramatically increased the quality of its coffee. Now, it plans to put coffee bars in most of its 14,000 U.S. stores over the next two years.
Price
McDonalds Premium coffee pricing strategy is to offer consumers a low priced product. This pricing strategy reflects the pricing of the food they sell and helps differentiate them from specialized coffee shops. McDonalds is targeting the price sensitive consumer who is looking for products that will have exceptional benefits and conven......
Word Count: 543
Page Count: 2.1 (250 words a page / double spaced)
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