Executive Summary The issue facing L�Oreal is how to build up the Kiehl�s acquisition into the global presence needed to fill out their luxury product segment. Kiehl�s is a small luxury cosmetics company that in many cases has thrived on strategies contrary of L�Oreal�s normal practices. This challenge requires incorporating two different organizational structures to allow the strengths of L�Oreal to be transferred to Kiehl�s. The best way to do this is by using a multi domestic organizational structure that utilizes the research and development, marketing, resources and infrastructure advantages of L�Oreal while preserving the independence of each store. Allowing each Kiehl�s to cater to its local customer base as it has done successfully for years out of the original store in East Village should be the focus for expansion. This will require the stores to continue being built with a grass roots approach. The benefit being that each store will have its own identity. This individual identity will preserve the current clientele by maintaining exclusive offerings within a stor......

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