Contents Page Chapter 1 � Introduction 1.1 Definition of Pay-TV 1 1.2 History of pay-TV in Singapore 1 Chapter 2 � Current Situation / Media Environment 2.1 Starhub as the Only Pay-TV Operator 2 2.2 Unhealthy Market? 2-3 2.3 Invitation for Second Pay-TV Operator 3 Chapter 3 � Pay-TV in Kuala Lumpur 3.1 The Media Environment 4 3.2 The Pay-TV Operators 4 3.2.1 Astro TV 4 3.2.2 MiTV 4 3.2.3 Fine TV 4-5 3.3 Which one to Choose? 5 Chapter 4 � Time for Second Pay-TV Operator in Singapore? 4.1 Should Singapore have Second Pay-TV Operator? 6 4.2 Business Point of View 6 4.2.1 General Information 6 4.2.2 Singapore�s Pay-TV Market 6 4.2.3 Delivery of Content 7 4.2.4 Availability of Content 7 4.2.5 Conclusion 8 4.3 Government�s Point of View 8 4.4 Consumer�s Point of View 8-9 Chapter 5: Conclusion / Personal Views 5.1 Conclusion 10 5.2 Personal Views � When a Second Pay-TV Operator comes along... 5.2.1 What I feel will happen as a result 1......

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