BURBERRY COMPANY BACKGROUND 1856, Burberry was founded, when 21-years old Thomas Burberry opened a draper�s shop in Basingstoke, England. Shortly thereafter he invented gabardine, a waterproof and breathable fabric that quickly become the fabric of choice for anyone venturing out into extreme conditions. Burberry�s trench coat was chosen to be the official coat of the British army in World War I. 1920, The Burberry check pattern-a camel, black, red, and white plaid design-was introduced as a lining to its signature trench coat and became a registered trademark. Over the ensuing years, celebrities, well-known adventurers, and politician were often seen in the Burberry �check�. Burberry�s original designs and uncompromising quality even made the brand popular with British Royalty. As a result, the brand increasingly became a symbol of both luxury and durability. 1930, marketing campaign declared, �For Safety on land, in the air or afloat, there is nothing to equal the Burberry coat. 1955, Great Universal Stores Plc. (GUS)-a British holding company that ran......

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