The Executives at Global Communications have discovered the consequences of hasty action after proposing their solution of restructuring domestic production and outsourcing service centers. The threatened action by the employee union has caused negative national attention and a new company image will have to be engraved on both employee and consumer minds before any progress can be made. These mistakes were made due to a lack of attention to the emotions of its employees. Global Communications must strive to focus its development in relationship management, job satisfaction, and organizational commitment. Situation Analysis Issue and Opportunity Identification The first issue that was apparent was when Katrina Heinz, the CEO neglected to manage conflict among senior management. Studies have shown that �Important decisions are even more difficult because of the conflict that managers face. Conflict, which exists when the manager must consider opposing pressures from different sources, occurs at two levels.� These levels are both individual and group based. (Bateman & Snell, 200......

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