Introduction Marketing plays a significant role in the success of a company. The techniques used to market a company�s product or service ultimately depends on the audience receiving the message. The marketing strategy for a Business-to-business organization shares many similarities with business to consumer companies, but the overall marketing strategies are very different. So what makes a business-to-business marketing plan so different from a business to consumer strategy? Business-to-Business The business-to-business world is relationship driven. In order to develop an effective marketing strategy, the organization must know the business needs, its current situation, competition, current trends, new technology, and costs. This type of operation is focused on maximizing the value of its relationship with other businesses; creating personal relationships along with brand identity. The target audience is small and focused; usually making rational buying decisions based on business value. The ultimate goal for a business-to-business focused organization is to turn prospects int......

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