The New �He� Women in Sports Leslie Heywood and Shari L. Dworkin�s book Built to Win: The Female Athlete as Cultural Icon, expands upon the idea that female athletes are looked upon, more now than ever, as influential role models for both boys and girls. Female athletes are no longer shunned upon for being too masculine or for not staying within the societal restraints put on women. One of Heywood�s and Dworkin�s main points is the positive stereotype now associated with female athletes and their more muscular, athletic bodies. Female athletes more muscular bodies are no longer viewed upon as masculine and unfeminine. They are associated with independence, success, and health. We are in a world �where masculinity and femininity no longer mean what they once did� (Heywood and Dworkin, 164). Ads such as Marion Jones� in Sports Illustrated for Women (February 2002) and Reeboks� in Women�s Sports and Fitness (June 2000) show the beauty of an athletic body. In this societies search for the fountain of youth, sports have become just one mean by which to achieve these afore......

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