Your organization�and you as a leader�need to be creative and adaptive in order to be competitive. If you have a problem to solve, you need to come up with a solution that best meets your goals and objectives. To avoid having to reinvent the wheel, you can look for ideas or best practices in many different venues. Approaches to Benchmarking A possible first step in identifying potential solutions is to find the best practices of those who have faced and solved a similar problem. Where do you find it? Perhaps you should model your solution on what the best among your competitors has done in a similar situation. This is called competitive benchmarking, and it reflects two problems, one obvious and one subtle. The obvious shortcoming is that competitors are not likely to share and surrender a competitive advantage. Less obvious is that if the problem is more generic than specific to your industry, you have excluded from consideration the majority of organizations, one of which might have discovered the best answer. Finding the Unexpected (Toyota) Looking beyond your own industr......

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