Benchmarking: Global Communications Long-term success of any company is achieved by staying abreast of change in the industry, making strategic plans to take advantage of these changes, and successfully implementing those plans. How a company internally and externally communicates its plans plays a vital role in its success. Four companies faced similar challenges as Global Communications to achieving the goal of being a profitable company. These companies had different levels of success in executing and repeating the benefit of their plans based on how they communicated them to their employees and customers. How they communicated the plans determined the amount of customer and employee trust in the companies. Trust is important because the amount of trust an employee has in a company affects morale and productivity and the amount of trust a customer has in a company affects willingness to buy. Intel Intel Corporation is one of the market leaders in the digital technology field. Intel faces competitive pressures on similar products and markets. Intel�s business reached a ......

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