Executive Summary ABI, the soft drink division of SAB Ltd, is without doubt the largest distributor of Coca Cola products in South Africa. With the recent acquisition of ABI�s minority shares (24%) by SAB Ltd, we have become part of a global player in the beverage industry. This has highlighted many opportunities and strengths, but also revealed our threats and weaknesses as SAB has now placed additional pressure on us to deliver. The following report highlights the current competition within the beverage industry in South Africa, using models from Porter to analyse the various forces which impact on our daily business. Porter�s value chain model also illustrates the value chains within ABI Vaal and the many linkages which exist in the business that create our Competitive Advantage. Common perception could portray the belief that ABI is a monopoly in South Africa, and that ABI is a hugely successful distributor of Coca Cola brands, however you will come to read that ABI too has growing concerns and needs to constantly re-look its strategy and way forward should it wish to remain ......

Word Count: 4842
Page Count: 19.3 (250 words a page / double spaced)

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