Marketing Plan Research for Tourism to the Philipphines essays & term papers     

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Marketing Plan Research for Tourism to the Philipphines Free Essay, Term Paper and Book Report

Today tourism is one of the largest money generating industry of the world, as it is connected to other sectors of the economy. Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents, insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976, the Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes." In 1981, International Association of Scientific Experts in Tourism defined Tourism in terms of particular activities selected by choice and undertaken outside the home environment. The National Tourism Organizations (NTOs) play a central role in tourism in the ASEAN (Association of South-East Asian Nations) region. Such active involvement has created a swift development of the tourism industry in the Philippines. However, due to the poorly......

Word Count: 665
Page Count: 2.6  (250 words a page / double spaced)

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