4 Ps of marketing: Product, Price, Place and Promotion Free Essay, Term Paper and Book Report
The Marketing Mix
A marketer can manipulate the 4 elements of the marketing mix, also known as the 4 Ps of marketing namely: Product, Price, Place and Promotion, to create a marketing strategy for any product. This statement will be illustrated through the use of examples. However before this can be done, one must know the different variables that fall under the categories of these 4 elements. The following table will illustrate this
Product Price Place Promotion
Quality List Price Channels Advertising
Features Discounts Coverage Personal Selling
Options Allowances Locations Sales Promotion
Style Payment Period Inventory Public Relations
Brand Name Credit Terms Transport
Now that the variables have been identified they can now be manipulated for the use in examples. The product for which a marketing strategy is being manipulated is cellular phones and the services offered in connection with these cellular phones by a local cellular provider. When formulating a strategy for a product the......
Word Count: 1719
Page Count: 6.8 (250 words a page / double spaced)
What is Your Time Worth? |
Get INSTANT UNLIMITED ACCESS to this Essay
and 15,000 other Essays & Term Papers . Only $12.99!
View This Essay Now
Get instant access to this essay paper and 15,000 term papers, essays, and book reports for only $12.99!
If you wish to view the free essay of 4 Ps of marketing: Product, Price, Place and Promotion, you must donate an original essay to our web site so that we can grow our collection of free essays, book reports and term papers. Click to donate and then view the entire 4 Ps of marketing: Product, Price, Place and Promotion essay, term paper or book report for FREE.
Search for other 4 Ps of marketing: Product, Price, Place and Promotion essays, term papers and book reports.
Other Free Essays, Term Papers and Book Reports:
We realize you have a choice when selecting where to go to find a book report, essay or term paper on 4 Ps of marketing: Product, Price, Place and Promotion so we appreciate your support in using our essay help and term paper help service.
Dear Free Essays:|
Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!
I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.
I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!
UC San Diego