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4 P’s of marketing: Product, Price, Place and Promotion Free Essay, Term Paper and Book Report

The Marketing Mix A marketer can manipulate the 4 elements of the marketing mix, also known as the 4 P’s of marketing namely: Product, Price, Place and Promotion, to create a marketing strategy for any product. This statement will be illustrated through the use of examples. However before this can be done, one must know the different variables that fall under the categories of these 4 elements. The following table will illustrate this Product Price Place Promotion Quality List Price Channels Advertising Features Discounts Coverage Personal Selling Options Allowances Locations Sales Promotion Style Payment Period Inventory Public Relations Brand Name Credit Terms Transport Packaging Sizes Services Warranties Returns Now that the variables have been identified they can now be manipulated for the use in examples. The product for which a marketing strategy is being manipulated is cellular phones and the services offered in connection with these cellular phones by a local cellular provider. When formulating a strategy for a product the......

Word Count: 1719
Page Count: 6.8  (250 words a page / double spaced)

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