The pharmaceutical industry is one of the largest and most profitable business sectors in the United States. Recently, the industry has been focusing not only on doctors, but on consumers as well. Through television advertisements, �Big Pharma,� the top drug companies in the country, is trying to form an emotional bond with the patients so that they will try their drugs. In essence, the pharmaceutical industry is relying on emotional responses from consumers. The drug companies are so successful because they have three main ways to connect their drug to the consumer. First, the consumer sees the drug advertisement. Next, the consumer goes into his/her doctor�s office, where the drug representative has just dropped off a study on that same new drug. Lastly, the drug companies leave the doctors with free samples to give to the consumer, who will also most likely write the patient a prescription. The cycle has been very successful in the past, and will continue to be in the future unless changes are made. These drug advertisements are not designed to show people in pain or e......

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