At a first glance, the financial industry seems to be comprised of many firms involved in near perfect competition. All shops on the global Wall Street seem to be selling very similar products with analogous names and close rate of returns. However, a closer look into the inner workings of each firm renders a very different perspective. It can therefore be clearly seen how firms on different continents can have very different ways of running the same kind of business and focusing on various objectives. The impact of a country�s culture on corporate strategy is seen very clearly. Emerging markets such as the BRICs (Brazil, Russia, India, and China) focus more on very aggressive growth figures and building a solid foundation for a long future ahead. These companies are usually very young and are learning to do business in a dynamic environment. More established firms in both the US and Europe focus less on growth and obtaining large amounts of market share and focus instead of maintaining excellence at the top and dedicate more efforts to quality of product sold. Here we will focus......

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