JONES�BLAIR COMPANY CASE ANALYSIS I. Defining the Problem The Jones�Blair Company is a regional paint manufacturer based in the Dallas-Fort Worth area, doing most of its business within the 11 county DFW region and surrounding states (Oklahoma, New Mexico and Louisiana). Currently, the company sells top quality architectural paint and accessories to both urban and rural markets. Their paint products cater mainly to do-it-yourself customers (50% of sales) and professional painters (25% of sales). The rest goes to the government, exportation and various commercial uses. The industry is in the mature stage of the product life cycle, where sales growth is expected to parallel the general inflation rate. Jones�Blair produces top quality coatings by continually researching and developing new paint solutions all the while meeting escalating governmental requirements on the emissions of volatile organic compounds (VOCs). Consequently, Jones�Blair�s product is the highest priced on the market. Jones�Blair has increased sales on an annual basis but the sales volume has stayed t......

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